todo get text code for library

• Kotler, Armstrong and Cunningham, Principles of Marketing, 6th Canadian edition, Prentice Hall, 0131216198

marking

• summary submission 20% Week 7 Feb. 14
  • submissions are due at the start of class on date stated. A 2% per day penalty begins at the start of class
• team Project 35% Week 11 Mar. 21
• presentation of team project 15% Week 12 Mar. 28
• exam 30%

• need vs want (something that fulfuls a need)

strategy

• strategic planning: working on the fit between org's goals, capabilities, and marketing opportunity
• Abell’s Framework: business is confluence of customer groups, customer needs, and distinctive competencies
• business-level: differentiate (cost, niche or otherwise)
  • cost leadership: aided by experience, scale
  • customer intimacy
  • other: features, quality, service, etc
• value to customer = consumer surplus + price (cost + profit margin)
  • how to influence consumer surplus
• success = personal vision (from your values) + business mission + unmet need
• strategic planning: corporate strategy > strategic business unit > functional strategy (?)

• customer relationship marketing: working on string relationships with customers, other stakeholders
• customer value (?)
  • sum values of product, services, personnel, image
  • sum costs of money, time, energy, psychic
• marketing process: stupid diagram attempting to show confluence of
  • product, place, price, promotion
  • marketing planning, implementation, and control
  • marketing channels, suppliers, competitors
  • demographics, economics, technology, natural environment, politics, society, culture